6 Tips for creating business proposals and attracting clients
Let’s take a look at six tips to create an effective business proposal that attracts investors.
How many times have you sent commercial proposals and received no response, despite sending several emails? The truth is, the client you're prospecting for probably gets a lot of proposals every week. As a result, while some get attention, others are ignored.
One of the most common mistakes companies make when writing business proposals is not focusing on visual appeal. This is especially true for small businesses that are short on resources and budgets.
But how can you expect a positive response if you make the reader face a tedious and difficult proposal?
Creating a compelling business proposition isn't just about aesthetics, it's about capturing attention, telling a story, and communicating effectively. And the best way to do that is by using visuals.
The good news is that nowadays creating compelling visuals with high communication power has become easier than most people think. Let's see below some tips on how to use visual resources to create winning business proposals and attract customers.
Invest in visuals
Imagine having to read pages and pages of technical and complex information from each proposal received. Sounds tiring, doesn't it? The chances of the reader adopting a negative attitude in these cases are great.
With increasingly limited time and attention, your reader can miss a lot of detail and even the overview of your message if you use nothing more than text and numbers in your proposal.
And this is where infographics come in to save the day. Infographics greatly increase the chances that your information will be read and remembered. Business proposals with few visuals or poorly designed tend to be overlooked in favor of more attractive and organized materials.
A well-designed infographic makes complex concepts easily digestible and awakens the reader's interest in the information you want to present.
You can use infographics to:
⦁ Explain how your product or service works;
⦁ List your services;
⦁ Present statistics, facts, and data;
⦁ Summarize information.
Showcase processes with process infographics
Let's say you need to break a project down into smaller parts, describe a process, or visualize the details of a budget. A good way to present this information is by using process infographics.
This type of chart is often used to visualize a workflow and help streamline processes.
When creating a process infographic, stay focused on one concept or workflow so you don't overwhelm the reader with information, use colors and icons to highlight steps, and keep the text succinct.
Set a schedule
Your business proposal may have great ideas, but without a well-defined timeline, it's incomplete and will leave your potential client feeling insecure. Don't make that mistake. When you specify a timeline, you give customers a clearer picture of the next steps and set expectations early on. So instead of writing about it, why not present it visually with a timeline infographic?
You can use timeline templates to plot project milestones and outcomes for your prospects, setting clear expectations. You can also use them when introducing your company, going through important dates like when your company was founded and when you received your investment rounds and other relevant information.
Timeline infographics work because they help the reader visualize projects and sequences, emphasizing important points in time that might otherwise go unnoticed.
Here is a good sample timeline template that outlines the various steps involved and color-codes the different weeks to separate them from one another.
Visually present your organizational structure
When closing a deal, customers trust your company and want to know more about your team. If your credentials are good, you are more likely to be considered among the many proposals they receive. To do this, visually present your departmental structure and the key pieces of each team using an organization chart to inform the hierarchy of the people involved. Also add the names, titles and briefly mention your functions, and include photos.
See this example of an org chart that presents the structure of teams and uses color to differentiate departments:
Present prices with a comparison infographic
Choosing the right pricing strategy is extremely important, as is properly presenting it in the business proposal. Rather than showing your prospect the value in an all-or-nothing format, it's always better to give them a few pricing options to help them make a decision.
You can use comparison infographics to present the different pricing options with their respective benefits.
Here is an example to get a clearer idea of what a comparison infographic is that provides the reader with enough information to compare the options and make a final decision. Keep a clear and consistent design
While focusing on the content is essential, make sure you don't neglect the design aspect. Submit a well-crafted business proposal that is clear and attention-grabbing. Let the design engage readers instead of distracting them.
What you need is a consistent color scheme and a simple layout that helps with readability. It's also a good idea to break up chunks of paragraphs and use bullet points, helping people scan through the content.
Brainstorm using mind maps to come up with questions customers might have and answer them early and clearly.
Mind maps are excellent for organizing ideas and relating concepts. Using shapes, lines, and colors you can separate topics and develop them in a way that everyone understands quickly