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What is Cookies policy?
There are many kinds of cookies, they all serve the same general purpose of enhancing user navigation depending on choices inside the website.
Cookies Policy has been widely used on several websites because they generate a lot of information for their users. But do you know what cookies are and how they work? I'm sure that, when visiting a certain site, you've already been asked if you accept the cookies policy, right? But what are cookies for anyway? Well, we can say that there are several types of cookies, but they all have one main function: to improve user navigation based on their preferences within the website.
What is a cookie?
Cookies can be understood as data that the visited website requests from your browser. This data is stored on the website itself and becomes access information for its owner and administrators. This cookie that is saved allows the site to know the preferences and access of users. We can say that the cookie is relevant information about the user, taken to the website from the permission that always appears on your cell phone or computer.
Now that you know what cookies are, let's talk a little about what cookies are for and why they are being used a lot. Cookies policy is used by websites to understand how the user interacts with their content. In addition, it is essential for the user's relationship with the site, allowing this experience to be better and better. That is, they know what you like and take you directly to interesting content. Very good, isn't it?
It is worth remembering that there are two types of cookies: session and persistent. Session cookies are server-specific and cannot be transmitted to any machine other than the one that generated the cookie. Persistent cookies are saved on the website and take action as soon as the user enters the page. They only last for the duration of that user's online session and disappear from the access device as soon as the browser is closed.
They are used to present personalized navigation based on user preferences. In addition to these two types of cookies, some websites use this data to target advertising. That is, they target different types of advertising according to the user's profile. Very smart, no?
What are cookies for?
In the analytics cookies policy, the data is used to determine the performance power of the website. According to the results, the company can change its approach to the customer and its operating mode. In short, cookies are used to make life easier for the user and the website itself. They serve to determine user interest and interactions.
With this data, the cookies policy allows information of interest to you to appear as soon as you open a certain website. Store websites, for example, also use the policy along with the cell phone location. It is possible to show the user the nearest physical stores and present specific content for each type of user.
How to manage cookies in your browser?
The cookies policy is very important for the site and its users!
Well, as we talked about in the content, the cookies policy can seem boring to users. That's because on every site we enter, that box appears asking if we want to release access to the provider. Despite this, it is very important for future visits to that site, as it customizes our preferences and makes navigation much easier and faster. And it is also important for the site, after all, they keep our access data and can understand us better.