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Data Marketing: know this strategy and learn how to apply it
What is data marketing?
Data Marketing is one of the greatest allies your content can have. It helps you make decisions and brings market intelligence to drive your marketing plan. Learn more about it in this article! The reach of the information has been considerably extended to the public, but also to companies. The volume of data available began to grow more and more, enabling the creation of business plans.
That's where Data Marketing comes in, which uses a data-driven approach to thinking about planning and executing your Content Marketing strategy .
Keep reading to learn more about it!
What is Data Marketing?
Data Marketing Data-Driven Marketing is the use of all the information collected about your audience to create marketing and communication plans for your company.
This collection serves to guide these actions but does not work on its own. That is, you need to carry out a prior analysis to use the insights obtained in the right way.
Data driven marketing allows you to improve the accuracy and speed of execution of your procedures.
It also improves your return on investment (ROI) and increases the success of your campaigns.
According to the Business2Community portal enterprises that make decisions based on data have an ROI 5 times greater than the others in their marketing actions.
In addition, the research also reveals that:
- 64% of marketing executives agree that Data-Driven Marketing is crucial to the economy in their business;
- 87% of these professionals see this data as the most undervalued asset of their companies;
- 40% of the brands interviewed intend to expand their investments in Data Marketing.
This survey demonstrates that the strategy helps improve your results and is already popular among marketers.
Data Marketing and Content Marketing
Data Marketing can contribute to creating more efficient content marketing processes.
These surveys provide valuable insights into your audience and competitors, bringing intelligence to your Content Marketing.
Therefore, when planning your next content, you can use these reports at your disposal.
With them, your creations become more relevant to your audience and you can more accurately analyze the results obtained from them.
In addition, this concept helps you get to know your persona better, map the most appropriate channels to publish your material, and monitor competitors and benchmarks to have a clear view of the market.
How to apply Data-Driven Marketing in your business
When starting a data-driven marketing plan, it's natural to feel overwhelmed with so much different material at your disposal.
There is a lot of information to collect and process, which can be difficult if your company is not used to dealing with more advanced technologies.
A valuable tip to help you with this is: let the data define your strategy.
At first, make sure you are working with a complete reporting base on your audience.
See if you have a solid structure to accommodate these surveys. So focus on collecting and processing these reports.
collecting your data
To do the proper survey you must use two main sources internal and external.
Internal data refers to the consumption information of your leads and customers. These can be interactions on social media, email subscriptions, transactions, etc.
You need to master your company's Data Silos to use this research best.
External data is collected in order to understand the behavior of your leads and consumers when they are not communicating with your business.
This helps you have an even better understanding of your audience's pains and desires.
The main challenges for the application of Data Marketing
Applying a quality Data-Driven Marketing strategy brings great benefits but requires overcoming some challenges.
This aforementioned infographic reveals some of the main ones, such as:
- Absence of more advanced technologies;
- Lack of internal experience as the biggest challenge;
- Difficulty coordinating the different databases of a company;
- Outdated, incomplete, and even incorrect information.
That said, each of these challenges has tangible solutions. Whether looking for materials about third parties, hiring a team of subject matter experts, or even encouraging the improvement of your internal team.
Marketing Insights Platforms that can help you
In addition to using your team's expertise to collect, decipher and use your data in your marketing strategy, there are quality tools that can assist you during the process.
They allow you to create dashboards generate reports, and provide valuable insights to improve your Business Intelligence, among other features relevant to your Data Marketing efforts.
Some of the main tools are:
- Google Data Studio;
- Power BI;
It is worth mentioning that Google Data Studio is 100% free, while the other platforms are paid.
It all depends on where your marketing plan is and what budget your team has.
Invest in innovation!
In this article we explain what data-driven marketing is, how it works, its challenges, benefits, and main platforms to help you in the process.
Creating a Data Marketing plan is definitely not an easy task, but it all depends solely on your interests.
Look for the best ways to collect and analyze information, nurture your team's improvement, and start applying your Data-Driven approach to marketing.
This generates a more solid and lasting relationship with your leads and customers, as you better understand their pains and wants and can offer the most appropriate solutions based on that.