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What is growth marketing?
Digital business marketing is known as Growth Marketing. This is a technique that supported the growth of several businesses.
From small entrepreneurs to large companies, everyone is adapting to the digital world and new consumer behaviors. However, anyone who thinks that it is easy to succeed in this environment is wrong. Dedication, planning, and strategy are essential to becoming successful in the digital market, in addition to the use of development tools.
And that's where digital growth marketing comes in. This business strategy aims to develop your company through a marketing plan, enhancing all aspects of your business. Want to know more about growth and the digital market for entrepreneurs? Here's some information we've separated for you:
What is Growth Marketing?
Growth Marketing, in Urdu, is an expansive marketing strategy, which aims to develop and grow various sectors of your business, such as the sales sector and its funnel, and its commercial goals.
In practice, he is responsible for the development of marketing and its potential to attract new customers, accelerating growth strategies. In other words, this business strategy is fundamental in acquiring potential customers and retaining them in the future.
Therefore, Digital Growth Marketing is ideal for various types of companies, especially startups and small businesses as it focuses on offering agile and exponential growth.
What does a Growth Hacker do?
We can say that Growth Hacking is the “mother” strategy of Growth Marketing. Despite having differences in its method, Growth Hacking is essential for Growth Marketing as a whole. For that, there is the Growth Hacker. He is a professional whose mission is to find strategies to make the company grow and develop in an agile way.
In other words, it is responsible for finding ways to develop the company quickly and intelligently with the growth strategy as a foundation.
The Differences Between Traditional Marketing and Digital Growth Marketing
Digital Growth Marketing was born and developed with the evolution of the internet, bringing many possibilities to entrepreneurs. So, of course, there are some differences between it and traditional marketing, which has been around for a long time. Growth Marketing aims to develop the company exponentially, making all areas grow together.
Traditional marketing, on the other hand, is focused only on generating sales and attracting customers, almost always using the same tools and methods. In addition, traditional marketing mainly uses mass communication channels, such as TV and radio, for example. In these resources, there is less possibility of targeting and segmentation. Unlike Marketing Growth, which operates mostly on the internet. Thus being able to optimize and manage channels faster and more assertively.
What are the differences between Growth Marketing and Growth Hacking?
In summary, Growth Hacking is a strategy that seeks immediate results, while Growth Marketing works with long-term planning, despite being agile. The method approach is another difference between the two.
Growth Hacking is modeled on focusing on direct relationships, using technology to produce more and more customers and sales. Growth Marketing, in addition to aiming to produce customers and sales, focuses on the development of the company to prioritize sales goals.
How to implement the model in your business
If you are interested in the strategy and want to implement it in your business, following these steps is essential:
- Know your target audience and potential customers;
- Plan and make a correct content creation;
- Choose the platforms that will be used in your business (social networks, youtube, etc.);
- Analyze and manage your results.
How can different businesses use this digital strategy?
Digital Growth Marketing can be used by several companies of different sizes. However, this marketing model is very successful among startups and small digital companies. That's because implementation is a simple and low-cost strategy. You don't need more than planning, knowing your target audience, and defining content creation.
In addition, it is essential to correctly choose the platforms used for the development of the business. If your business has investment power, it may also be interesting to hire a team of experts in the field. This makes the strategy better implemented and developed.