The internet has been a facilitator for thousands of entrepreneurs. If before opening a company required a lot of structure and bureaucracy, now this possibility is just a few clicks away.
New resources and tools are emerging that make it possible to open and manage businesses in the online world. The minisite stands out among them for offering agility and simplicity.
That's because, its reduced structure allows the creation of an efficient website without requiring large investments, technical knowledge or a lot of time.
If you are interested and want to know more about creating a minisite and how it can help your business to grow, follow some information that we have separated especially for you.
What is a minisite?
As the name implies, minisite is a small site, with few pages, that can be managed in an easier way.
Creating a minisite is a great advantage for those who are starting to undertake, since its implementation can be done quickly and simpler.
However, this creation is just the first step, as with any other tool, you have to work hard to make money with a minisite.
If your goal is to sell, for example, creating a minisite is perfect for you.
After all, this model is aimed at exactly that: quick and hassle-free sales.
For this, engagement and interaction strategies, SEO and digital marketing are fundamental for the development of the platform.
4 platform models
Now that we've talked about the platform, let's explain each model of it that exists in the digital market.
There are 4 types of minisite and each one is suitable for specific enterprise profiles. Are they:
1. One page minisite
This is the most basic type of minisite.
It is suitable for small entrepreneurs who want to sell a certain product online and do not have a great investment power.
If you want to create a minisite without spending a lot of time and money, this is the way to go.
2. Minisite Showcase
In the showcase minisite you create a slightly larger site and offer more products to the public.
It is also possible to advertise other people's products, earning a percentage of the sale due to the advertising you have made on your website.
3. Newsletters Minisite
In this type of minisite, the entrepreneur produces texts and newsletters about products or services, helping to create credibility for the platform.
In addition, these newsletters help with company engagement, capturing new customers and leads.
4. Minisite “about me”
In this model, content is produced about the interests and preferences of the company or personality.
With this, it is possible to talk about products and services of interest, already carrying out the dissemination, generating engagement and new customers.
The minisite platform is very important for those who are starting to undertake and do not have much experience in sales.
This is because, as we have already mentioned, in addition to being easy to implement, the platform allows you to sell your product without needing a large financial investment.
In addition, people who visit the sales minisites already have the intention to buy, which makes it easier to close transactions.
It's all very fast and straight forward.
We can also talk about the ease of finding customers and retaining them.
That, of course, if your platform is well made, as well as the product offered.
To summarize, we can say that making money with a minisite is a real possibility if there is dedication and planning.
How does the platform work?
When well organized, it allows customers to choose a product easily and quickly, without complications, which is ideal for their later loyalty.
It is also important to point out that, for this accessibility to win over customers, it is necessary to invest time and skills to create a safe, fast and dynamic minisite.
When should you choose the minisite?
Investment is low and sales prospects are high, so the platform helps your business expand to more people, generating new leads and customers.
It is also interesting for marketing your business, without necessarily making sales.
That is, you make a minisite to expand information about products or services that you physically sell, attracting new customers.
How to create a successful minisite?
If that's what you want, following these steps is critical:
- Choose a good name for your website and your business;
- Make a plan of its structure;
- Choose the provider that best suits your needs;
- Customize your site (navigation options, contact information, etc.);
- Create smart content and use the SEO engine.
The beginning of a successful professional trajectory!
If you want to undertake and make money with a minisite, planning and strategy are essential.
With the right products and content, creating a minisite can be the beginning of a successful professional path.