Digital First is a digital strategy that has been helping many entrepreneurs to grow on the internet. But what is Digital First and what impact can it have on your business? The time has come to clarify all your doubts on the subject!


Today, there are many resources and tools to accelerate business growth and increase revenue. All of them share a common characteristic: they are digitally focused.

The internet is essential in our everyday life and also in business. And that's where the Digital First model comes in, the strategy whose principle is to prioritize the digital world, making possible an exponential expansion of any business.

This is the main business accelerator for anyone looking to make money. But how is it possible to obtain these results in the digital world and what tools can facilitate the process?

If you are interested and want to know more about Digital First, read the content!

What is the Digital First strategy?

It can be understood as a digital marketing market strategy that highlights the importance of the digital world in business, with its approaches and immense possibilities.

In this strategy, everything that is possible to be done within the digital world must be considered a priority.

Explaining better: it is necessary to create sales and marketing strategies, for example, fully focused on the internet world, 100% online.

It is also right to say that in this strategy every digital media opportunity must be considered, as well as taking advantage of every possible opportunity within the digital world.

What are the foundations of this model?

Now that we understand what Digital First is, let's talk a little about the foundations that support this business strategy.

It is made up of three foundations: transparency, human interaction and personalization .


As with any business, transparency with customers and employees is critical.

And in the digital world it must be doubled. After all, hackers and viruses work all the time.

Therefore, it is essential that you ensure the protection of your customers' data and information, as well as your sales platform.

human interaction

Human interaction is important to create an increasingly humanized relationship with customers.

That is, it is necessary to interact more and more with users, even remotely.


Personalization can be understood as a method of adapting your digital space to the preferences of users.

After all, it is very important to be in tune with systems and customers.

How important is Digital First to your business?

With Digital First your brand can create an expanding network, getting more organic engagement, interactions, etc.

In addition, the operation of your business grows exponentially, after all, as we said before, the strategy values ​​digital solutions.

This strategy also generates greater security of information and data, as well as better access to both.

In relation to marketing, strategy can also be understood as a development mechanism.

That's because it offers improved tools aimed at digital marketing, helping developers in the area

How to create a Digital First business model?

If you came to this text wondering what Digital First is and decided to create a strategy for a business model focused on digital, this topic was made especially for you!

To implement this model in your business, it is important to follow a few steps.

First, it is essential to have a brand story, with values ​​and ideals, linked to a definition of objectives.

That is, you need to plan goals to guide the development of your business.

It is also essential to create a plan for publishing digital content.

The strategy will only work with the creation of smart and engaging content, always with the help of a good digital marketing plan.

And to create a successful digital content strategy, having a good editorial calendar is essential.

It will help you publish content at the ideal frequency and at times that give you the most organic engagement.

What tools can be used in this strategy?

Many tools can be used to help implement the strategy.

Below, we list some of them:

  • DevOPS ;
  • API Management ;
  • Agile .

In fact, it's worth getting to know each tool in depth before starting, so you can find the one that best suits your needs. 

The essential strategy for the growth of your online business!

As you saw in the content, the strategy is essential for the entrepreneur who wants to develop his business on the internet.

This method's main objective is to prioritize large-scale digital actions, allowing the generation of more sales and customers.

Therefore, Digital First is increasingly important in the digital world, especially in the niche of entrepreneurs and future investors.